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75% of Shoppers use Mobile Device While in store...

InReality report, which surveyed 461 consumers, provides the following suggestions, which certainly seem worth discussing: According to the report, shoppers are about evenly split on whether they prefer to research products online or in the store, with 53 percent opting for in-store browsing. And it noted that shoppers have different motivations when they show up at a store — some want a quick in-and-out, others enjoy browsing or find a trip to the store their best path to discovery. Retailers, then, need to determine, which sort of customers their dealing with and create the right, personalized shopping experience for each. …”
The report also found that 75 percent of shoppers use their mobile devices while shopping (the figure is 90 percent for 18 to 35 year olds). That’s a strong sign that retailers should be intently focused on making mobile use easy and productive for shoppers. Free Wi-Fi needs to be robust and that’s just a start. Retailers should consider deploying beacons to send real-time messages and promotions, while installing digital displays that provide relevant, personalized information.

75% Of All Shoppers Are Now Using Mobile In-Store With 25% Actually Making A Purchase

"Retailers now know that increasingly, their cross-channel shoppers are just 'shoppers,' and that their biggest challenge is in how to merge the digital and physical selling worlds into one seamless customer experience," said Nikki Baird, managing partner at Retail Systems Research. "The compelling opportunity for retailers is in blending the best of what the digital realm has to offer with the best that the physical realm delivers." See the report

June  11, 2015

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